An excerpt from Joel Montgomery‘s article featuring Jonathan Keyser:
“In the film, Meet the Parents, Gaylord “Greg” Focker (Ben Stiller) experiences a series of service nightmares when he travels to Long Island to meet his fiancé’s family. One of the most hilarious moments is when he tries to board the plane back to Chicago on a late night flight. Having arrived at the gate, the ticket agent informs Greg that he must wait given they are boarding rows nine and higher. Greg stands in front of the ticket counter in utter shock since there is absolutely no one else in the airport at such an early hour. This scene is so relatable because these types of experiences are becoming more and more commonplace as the level of basic customer service seems to be falling exponentially.
Service industries now account for more than 68% of the US GDP and eight out of every ten jobs. The manufacturing sector manufactures. The agricultural sector engages in agriculture. You would think that the service sector would serve, but we all know that is largely not the case. One incredible exception is Jonathan Keyser, Founder of Keyser, a commercial real estate company.
I recently, received a prerelease copy of Jonathan’s new book Disruptive: Creating Extraordinary Success and Wealth Through Service, in which Jonathan shares the secrets of how he and his team are transforming their industry through a passionate pursuit of selfless service.
Jonathan Keyser did not start out life with such a love of service. In fact, he started his commercial real estate career just like most people, scratching and clawing his way to the top. And Jonathan was good, but he confesses, “It was standard practice for me to try to manipulate clients into choosing options that were the best solution for me financially instead of the best solution for them.” Jonathan began to wonder if there was another way to do business. He asked tough questions, but most every one in the industry seemed to accept the status quo. That all changed when Jonathan attended a conference in Miami and heard about Dave Marino, a broker in San Diego who was pioneering a helping-others-first model.”