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Selfless Service As A Business Strategy

Keyser Selfless Service

Selfless Service As A Business Strategy

Selfless Service is the single handed most self-interested financial strategy ever. The more you work to authentically serve your clients, the more likely they are to become your biggest endorsers in the marketplace.

The idea of service has been around for thousands of years. Countless religious leaders and gurus have taught this idea, but many business people do not embrace it. One of the primary reasons for this is that they don’t believe that service leads to money.

We founded Keyser in 2013 based on a selfless service business model. Within two years, we have already seen tremendous growth, financial success, and most importantly our reputation for service is unparalleled by anyone in the industry. Even in one of the most cut-throat, self-interested industries out there, we have put the selfless service model into action and found success in doing so. If we can do it, so can you.

Here are three simple changes that you can start implementing today at your organization.

Be authentic
Not doing what one commits to doing is a huge deficit in the business world today. When someone says, “I’ll call you next week,” or, “We should grab lunch sometime,” it is very often an empty statement or invitation. That may not seem like a big deal at the time, but when your client decides that your word is no longer valid, it is unlikely that they will remain your client for very much longer.

Alternatively, a selfless service business model is based on people who are always true to their word, because words have true power, and that should not be discounted with inauthenticity. It is a simple change you can make right now.

Make it your mission to be authentic in all things you do or say.

Make all interactions meaningful
Rather than cold calling, where you are generally selling yourself or your product by telling the person what they want to hear, mirroring their interests, and thereby being completely inauthentic, you should always attempt to make every interaction meaningful. This behavior resonates with people much more than a sales pitch.

With this in mind, you will attract clients that believe in your vision and want to work with you. These clients will be your strongest marketing tools, because they will become evangelists for your brand, and your mission.

Make it your goal to have every interaction be meaningful.

Only take on the right clients for your business
Bad clients are like poison and they bring everyone in the organization down. Before taking on a client, you should think first about the attitude, second about the profitability. Keep those two things in mind, and don’t be afraid of saying no to a potential client because you feel like you need the revenue.

You have to believe strongly enough in your business and your people to not take on a client that you know you shouldn’t. Saying no will empower you and your people and will start to set a tone in the market that you do not just take on anyone as a client, which will lead to more business.

Prepare for change
Shifting to a selfless service business strategy is not an easy or short process. You will likely be mocked, and told it is an unrealistic and fruitless venture. We’ve heard it all. Rather than let those opinions deter you, start with just three simple changes to start the transformation to a selfless-service mindset for your organization.

Selfless Service Spotlight: Keogh Health Connection

Keogh Health Connection Selfless ServiceTo help champion the concept of selfless service, Keyser is shining the spotlight on organizations who are committed to serving others. Today, we’d like to feature Keogh Health Connection and how they are practicing selfless service through the work that they do.

Keogh Health Connection connects underserved individuals and families in need to healthcare and community resources. Keogh collaborates with many agencies that have established a trust relationship with working-poor families. Keogh focuses on agencies that help move families forward towards self-sufficiency, such as Head Start, training, and educational programs.

Here’s our interview with Saundra Johnson, Executive Director of Keogh Health Connection, on how their organization practices selfless service.

Do you have a specific example or a story of selfless service that has happened at your organization?

The stories provided below highlight the work that the Keogh staff perform every day selflessly serving others:

Keogh Health Connection“I had just gotten laid off when my daughter developed a very serious medical condition and I had no idea where to go for help. Then I met with a Keogh representative at Maricopa County Head Start. She helped me get through everything I needed to do, right there that afternoon on her computer. She explained the differences between the different healthcare programs, took me through the websites to go to and where to shop for the healthcare plan that worked best for us. She even helped me put together the information I needed to get us enrolled. It was the perfect end to an overwhelming time for me.”

Keogh Health Connection“I had a stroke, lost my job and couldn’t afford my insurance anymore. I’d been healthy my whole life and never saw it coming. Now, I have no feeling on my left side and have a difficult time using my computer. But that didn’t stop the Keogh people from helping me get what I needed. They explained how the new healthcare marketplace works; how to get my password logged in; how to shop for the plan I can afford, and how to get it all done. My new plan costs about half as much as the one I used to have. All I can say is thank you Keogh for helping this grateful guy.”

Keogh Health Connection“They never gave up on us. My son is seriously disabled. When budget cuts came along, we lost the care and rehab program he was on. We tried six times to enroll for a plan on the healthcare marketplace website with no success. Then we found a Keogh representative at the disability center we used to go to. She was relentless, constantly positive and just wouldn’t let go until we were accepted and enrolled. Who says no one cares anymore?”

What are your organization’s values, and how does the idea of selfless service fit into those values?

At the core of our work is respect for every individual no matter their circumstances. Working through collaborations and exhibiting compassion and caring the Keogh staff strive to give people opportunities to become self-sufficient and create stronger communities.

Early on we recognized that we had to be in the places where needy people live, work and already go for care and assistance. Environments where they don’t feel threatened, intimidated or embarrassed. Since initiating services in 2004, more than 200,000 people have been touched by our direct and indirect programs. Many who would otherwise go without the basic health and human services. Keogh’s staff exhibit selfless service every day understanding that each person has a unique situation and finding creative ways to help.

Is there anything else you’d like to share with the world about the idea of selfless service?

Non-profit work is often challenging and requires creative, enthusiastic people who care about others and want the world to be a better place for everyone. I am personally blessed to work with a group of people that share the belief that the work that we do every day is the foundation for positive change even if only for one person.

Keyser is a commercial real estate advisory firm that is transforming the business world through selfless service. Our goal is to prove once and for all that the most self-interested business strategy in the world is to be of selfless service to others. Contact us today to see how we can be of service to you.